Media Matchmaker Presents

[Access Replay]

Crisis PR: Must-Know Skills for Businesses and Communications Teams

In today's unpredictable landscape, crisis situations can unfold in an instant, impacting organizations of all sizes. That's why we're excited to introduce our forthcoming taster session, "Crisis PR: Must-Know Skills for Businesses."

Hosted by Rachael Taplin with Guest Expert Tamsin Parker, an industry veteran in crisis communications, the session will arm you with the strategies needed to safeguard your business reputation should the unforeseeable occur.

Key Benefits You'll Gain:

  • Spotting a Crisis: Recognise early signs of a crisis to mitigate damage.
  • Message Management: Learn the essentials of crafting messages that resonate with your audience, even in difficult times.
  • Media Relations: Understand the best practices for interacting with the media to control your narrative.

Why You Should Access Replay

  • Be Prepared: Tamsin will walk you through real-world scenarios ranging from social media missteps to emergency situations, equipping you to handle any crisis.
  • Protect Your Brand: Learn to maintain the trust of your stakeholders and preserve your brand’s reputation.
  • Valuable Networking: Connect with peers who are also invested in organisational resilience and reputation management.
Interesting Image
Interesting Image

Tamsin Parker: Director of Parker Piredda PR & Marketing Agency

Tamsin is a director of Parker Piredda PR & Marketing Agency which she runs with her business partner Eleanor Piredda. She is a PR and communications expert with more than 25 years of journalistic and PR experience in both the public and private sectors. She started her career in journalism and has worked in newspapers, radio, and regional television where she covered news and sport. Tamsin has worked in highly political organisations, including a local authority and the NHS where she was advising senior leaders on reputational risk, crisis and media management, PR and communication strategy. She has been devising and running bespoke media and PR training courses for more than twenty years. As a paid passion Tamsin still freelances as a broadcast journalist for the BBC working for a number of radio stations reporting and reading the news.