Alcohol Awareness Week In The Media

15th-21st November           #AlcoholAwarenessWeek

Alcohol Awareness Week is an annual campaign created by Alcohol Change UK to get the nation talking and campaigning for change. This year's theme is Alcohol and Relationships.

We are looking for experts and case studies that can help journalists across radio, national print, and online to talk about alcohol and relationships.

We are the media-bridge that works with UK journalists who access our platform to secure experts, articles, and case studies.

For this campaign we are speaking to:

120 Health Journalists for National Newspapers such as The Times, The Guardian, Daily Mail etc.

114 Radio Producers across National BBC stations such as BBC Radio 2, 4, 6

286 Online Health Influencers that talk about alcohol awareness and health

40 Online Relationship Influencers

We will be sending profiles over to these journalists so they can feature this national event as a news story.

Please register your profile if you feel you can help with this story and would like to secure media coverage.

You can read more about the event below.

We are looking for up to 20 expert sources.

Can we feature you to the UK media?

It's easy to get in front of Journalists with
Media Matchmaker!

The media are always on the look our for new sources and stories. National and celebration days receive media coverage across all media outlets such as TV, radio, print, and online. We would love to connect you to UK journalists if you can comment on Alcohol Awareness Week and this year's theme: Alcohol and Relationships.

Step 1 - Create Your Profile

Add your profile details to Media Matchmaker and include a list of topics that you can talk about, including this national event.

Our journalists will search by sector, location, and keyword.

(Watch video above)

Step 2 - Profiles will be sent to journalists

We will send over our profiles that have registered their details for this national day along with our current experts that can help.

Journalists can then search our media database for this national day and get access to expert sources.

Step 3 - Journalists will search for you

Profile search results will be shown in order of media passes. All profiles will show in the search results (so if you are the only expert for this event, you will show up first!)

Access All Areas Media Pass profiles will feature as highly recommend

Backstage Media Pass profiles will be recommended (we recommend this option - if you are a new member you can secure a 30 day free trial!)

Then, we will feature our Starter Media pass members.

Step 4 - Journalists will be in touch

If your profile fits with what they are looking for, you will be send a direct message or we will contact you to see if you can help them.

Good Luck!

What is Alcohol Awareness Week?

November is a time to encourage the UK to get thinking about drinking – from a casual after-work beer, right through to the issues arising from alcoholism and the harm it can cause us and our relationships. We want to celebrate the work done by thousands of organisations to facilitate the conversation and improve our health and wellbeing across the country. This year is more important than ever - research shows that, during the pandemic, many of us have found ourselves drinking more to cope with the loneliness and isolation we have all faced. 

The week provides a platform to have a conversation about alcohol  between families and friends, at work, or any other walk of life. Our goal is to turn talking about drinking and alcoholism from one of the UK’s least favourite topics of conversation, into something commonplace.

Why talk alcohol and relationships?
Talking openly about the more sensitive side of our drinking habits is vitally important for our health, wealth, and relationships. It's clear that alcohol is closely linked with relationships - most of us enjoy a social drink or two with our friends and work colleagues, but we probably don't enjoy discussing the post-drink anxiety, the deeper-rooted reasons we choose and continue to drink.

Building conversations about how/why we drink into our everyday lives will also help us normalise being open with each other and our feelings, and communicating any worries or concerns we may have for our loved ones. None of us want to reach the point where we rely on alcohol to lift our moods or get through the day, and we certainly don't want to watch the people we love go through such hardships. 

Alcohol Awareness Week is a great opportunity to join, start, or lead the conversation. It’s for anyone who wants to manage their own drinking better, or anyone or organisation working to help people deal with alcohol issues. 

 working with:

Frequently Asked Questions

How quick do I need to reply?

We post the request ahead of time if we are actively looking for expert profiles to support a national day so our journalists have more choice. Therefore, you will have a few days to create your profile at least.

Do I have to pay to get featured?

There is a free media pass option you can register called 'Starter Media Pass'. Or, as a new member, you can secure a 'Backstage Media Pass' free for 30 days and get featured higher in any search results! All profiles are available for our journalists to find and when you add your keywords relating to this national event, you will show up in the search results.

Can I turn down a media interview?

Yes of course, if you feel the media interview isn't right for you, you can turn down the interview. However, please be reassured that all our journalists can search by specific keyword and read your profile in full before they contact you, so it should be a perfect media match.

If I secure a media interview, is there any guidance on how to prepare?

Yes, if you have a Backstage or Access All Areas Media Pass you can also get full access to all of our media training and journalist interviews, plus all of our templates, tips, and tools to secure ongoing PR success.

Are there any other national days I can get featured for?

There are over 400 national and international celebration days. You can access all of these if you have a Backstage Media Pass (register for a 30 day free trial today!) or an Access All Areas Media Pass.

Sounds to good to be true, what's the catch?

There is no catch, we have created Media Matchmaker to support busy journalists as much as we want to support our organisations. By pitching in profiles and national events, it makes their day easier and you get featured in the media - win win!

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