National Grief Awareness Week
In The Media

2nd-7th December                  #NationalGriefAwarenessWeek

National Grief Awareness Week is an annual campaign created by The Good Grief Trust to get the nation talking and sharing their experiences.

We are looking for experts and case studies that can help journalists across radio, national print, and online to talk about grieving and bereavement.

We are the media-bridge that works with UK journalists who access our platform to secure experts, articles, and case studies.

For this campaign we are speaking to:

120 Health Journalists for National Newspapers including The Daily Telegraph, The Guardian, The Observer, and The Sunday Telegraph.

114 Radio Producers across National BBC stations such as BBC Radio 2, 4, 6

35 Online Family Life Websites

We will be sending profiles over to these journalists so they can feature this national event as a news story.

Please register your profile if you feel you can help with this story and would like to secure media coverage.

You can read more about the event below.

We are looking for up to 20 expert sources!

Can we feature you to the UK media?

It's easy to get in front of Journalists with
Media Matchmaker!

The media are always on the look our for new sources and stories. National Awareness and Celebration days receive media coverage across all media outlets such as TV, radio, print, and online. We would love to connect you to UK journalists if you can comment on National Grief Awareness Week.

Step 1: Create Your Profile

Add your profile details to Media Matchmaker and include a list of topics that you can talk about, including this national event.

Our journalists will search by sector, location, and keyword.

(Watch video above)

Step 2: Profiles will be sent to journalists

We will send over our profiles that have registered their details for this national day along with our current experts that can help.

Journalists can then search our media database for this national day and get access to expert sources.

Step 3: Journalists will search for you

Profile search results will be shown in order of media passes. All profiles will show in the search results (so if you are the only expert for this event, you will show up first!)

Access All Areas Media Pass profiles will feature as highly recommend

Backstage Media Pass profiles will be recommended (we recommend this option - if you are a new member you can secure a 30 day free trial!)

Then, we will feature our Starter Media pass members.

Step 4: Journalists will be in touch

If your profile fits with what they are looking for, you will be send a direct message or we will contact you to see if you can help them.

Good Luck!

What is National Grief Awareness Week?

All of us experience grief at some point in our lives. Some of us may first encounter loss at a young age, and some of us may have gone through most of our lives without experiencing a significant bereavement at all. Knowing how to cope with grief once we do face it can be extremely difficult  - especially for those who don't understand it or have not yet had to deal with it themselves. 

This year is more important than ever - during the pandemic we have not been able to grieve properly for those we love. We've been restricted in who we can speak to, see, hug, and comfort. Many have felt more alone in their grief than ever before with COVID-19's presence and so many affected by it. This needs to change. 

National Grief Awareness Week aims to raise awareness to the many support services available to those in bereavement, and have these services readily available to EVERYONE who needs them. It also encourages us to talk about our feelings of grief and check in on one another more often. 

Why talk about grieving?
Talking openly about grieving is so important - we all go through it at some point. Yet, when our grief is not a shared experience, we feel the need to hide it and remove it from conversation for others' comfort. There is the idea that we must simply 'move on' when, in reality, this is not possible without any acknowledgement.

Building conversations about our grief and the people we have lost will help us normalise being more open with each other and our feelings and emotions. None of us want to be alone in our grief, and we also don't want to forget those we have lost. Sometimes just talking about who we are grieving for can bring us comfort. Grief should never be a taboo discussion.

Grief Awareness Week is a great opportunity to join, start, or lead the conversation. It’s for anyone who wants to learn how to manage their own grief better, or any person or organisation working to help people cope with bereavement. 

 working with:

Frequently Asked Questions

How quickly do I need to reply?

We post the request ahead of time if we are actively looking for expert profiles to support a national day so our journalists have more choice. Therefore, you will have a few days to create your profile at least.

Do I have to pay to get featured?

There is a free media pass option you can register called 'Starter Media Pass'. Or, as a new member, you can secure a 'Backstage Media Pass' free for 30 days and get featured higher in any search results! All profiles are available for our journalists to find and when you add your keywords relating to this national event, you will show up in the search results.

Can I turn down a media interview?

Yes of course, if you feel the media interview isn't right for you, you can turn down the interview. However, please be reassured that all our journalists can search by specific keyword and read your profile in full before they contact you, so it should be a perfect media match.

If I secure a media interview, is there any guidance on how to prepare?

Yes, if you have a Backstage or Access All Areas Media Pass you can also get full access to all of our media training and journalist interviews, plus all of our templates, tips, and tools to secure ongoing PR success.

Are there any other national days I can get featured for?

There are over 400 national and international celebration days. You can access all of these if you have a Backstage Media Pass (register for a 30 day free trial today!) or an Access All Areas Media Pass.

Sounds too good to be true!
What's the catch?

There is no catch, we have created Media Matchmaker to support busy journalists as much as we want to support our organisations. By pitching in profiles and national events, it makes their day easier and you get featured in the media - win win!

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