Well worth attending to increase knowledge on how to improve PR and media to promote your business by telling your story. The most usable PR strategies I took away were understanding what makes a good story and the emotional content.
Not Just Travel
Easy to follow format and content. Rachael is an excellent presenter & expert in her field. The most usable PR strategies I took away were documenting case studies, how to identify your story, what journalists look for, and how to get their attention
Invaluable advice and real life stories to prove the strategy works. The most usable PR strategy I took away was how to create a PR profile and connect to relevant PR contacts and journalists.
Rachael is a dynamic informer that gives real insight from her experiences. She seems genuinely happy to share and see people grow.
Excellent workshop, very informative, lots of real strategies that can be implemented rather than just theory.
An invaluable insight into the value of PR. Importantly it included practical and actionable activities to take a business from a limited profile to an impactful profile. I took away 33 items that I know I can put into action.