How to secure publicity in local AND regional newspapers

In this interview you will learn:

What journalists look for in a story
Why you shouldn’t get to hung up on a news angle
How the papers set aside space for local stories
What’s the % split of editorial and community news?
How regional newspapers set aside sector pages such as health, business etc
Do you have to have a local or regional connection to get regional press coverage
Where organisations go wrong when approaching journalists and the right way to approach regional press to secure publicity
How to get over the fear of approaching regional newspapers
What you need to send over to the journalists to grab their attention
Should you send pictures and are they welcomed
Should pictures be sent high or low resolution
How long should an email/article/ press release be
How long is a typical article
How long is an article if it’s a picture story
How close to deadline do journalists work and when is the best time to approach a weekly newspaper
If journalists work across multiple newspapers within the group i.e. a business reporter, political reporter, education etc
How you can work with journalists so it’s efficient for them and you
What’s the best way to approach journalists i.e. is it via email or phone
How to find out if you have an interesting story
Do regional press journalists prefer contact direct or do you have to go through a pr agency
What not to do when approaching journalists
What would make a press release go straight into trash
What would make a press release stand out
How to make a good impression to journalists within seconds
How regional press has changed
How regional journalists work differently now across print and online and how they have different pressures and styles
How to follow a style of a newspaper
Find out the biggest way journalists find stories and how it’s all changed
Why regional press are interested in human-interest stories
How businesses and organizations can provide accessible information
How the big organizations fail when approaching the press and how to make sure you do not make that mistake
How to stop your story going to the wrong section of the newspaper
Find out key tips to find our your point of contacting journalists
How to guarantee media coverage and publicity for your business
Find out the most unused places in the paper that you could secure pr coverage in that will raise your profile
How to become the go to person and expert within your sector
How to become a columnist find out how many regional newspapers use, you will be amazed
Why regional newspapers use columnists and where they get them from
How you can approach regional newspapers as the columnist
How to understand the newspaper and audience
Where the regional press is going and how it’s changing with going online
How will daily regional newspapers change and will they stop in the future
How lifestyles are changing and how society access news and information is changing with it
The model regional press work to to keep sustainability with the pace changing so quickly and find out where social media sits with regional newspapers
How forward planning works with regional press
Find out the split between incoming press stories and journalists finding stories via social media
How regional social media journalists are building trust within the community
Are journalists ever out to get you and should you be wary
How regional press is transparent and how you can trace the development of a story
How social media is shaping the outcome of news stories
How the media are more reactive to communities and why
Why tone is as important as accuracy with reporting regional news stories
Do you contact specific journalists or send your article to a generic news desk
How to build trust between you and the journalists and why its key to build rapport
How regional press may work with other media outlets
How they syndicate stories to agencies so the nationals can pick up on your story which could snow ball your media coverage
How agencies work to sell a story
Why journalists want your story and how they get paid

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